Explore Top 10 Payment Gateways Businesses Can Use for their E-commerce Website.
Why do businesses opt for Payment gateways for their E-commerce website? Payment gateways help businesses make their online transaction more secure. Integrating it into their e-commerce website helps them align the payment process and ensure customer satisfaction. With payment gateways, businesses can use different channels and various currencies decreasing the risk of fraud and improving operational efficiency.
This simplicity of access can greatly enhance your experience. E-commerce companies integrate numerous payment gateways into their websites and apps to offer customers easy shopping, checkout, and payment options. Hence, businesses like SMBs and enterprises hire e-commerce developers who develop their e-commerce website and integrate suitable payment gateways.
According to a survey by worldmetrics.org, 60% of users feel more comfortable with multiple payment options, and 52% use Digital wallets as of 2023.
These numbers explain why businesses need to create unique checkout solutions and integrate secure payment gateways for seamless global transactions.
What Is A Payment Gateway?
A payment gateway enables easy processing of electronic transactions. It helps anybody to make online purchases using their credit card, debit card, e-wallets, and UPIs. It acts as an entity between a business and a bank to improve fraud detection, recurring billing, and support for various currencies and payment methods.
Top 10 Popular Payment Gateway Providers
Businesses commonly use several popular payment gateway providers to accept online payments. Some of the top payment gateways for your e-commerce are listed here:
#1. PayPal:
Paypal support subscription based transaction and is used for point-of sale (POS) e-commerce. It is also used for international payments and has level of digital security. Paypal offers real-time account updater to help customers track and update their method of payment. One advantage of paypal is that it saves customers payment methods, helping in case when the card is expired, lost, or stolen.
#2. Stripe:
It helps in recurring billing and automates billing operations. It offers the best tools, particularly for payment processing for e-commerce businesses. Strip offers tokenization and encryption, which secures payment and also identifies fraud, helping track payments in real-time. It follows European compliance with its Strong Customer Authentication (SCA).
#3. Square:
Square is a point-of sale payment processing tool, it also accepts Googlepay and Applepay payments. It has a square POS app for iOS and android, and also offers POS updates for industry specific businesses like customized app for retailers and food and services industry. Virtual terminal accept different payments, which is a part of the dashboard and not a separate tool. Customers can use credit cards or enter info manually, handle gift card payments, recurring billing, subscription, or even enter cash payments.
#4. Apple:
Apple Pay was developed by Apple Corporation so that users can add their cards instead of using physical debits and credit cards through their Apple account to make transactions at any outlets, apps, or online stores. Apple Pay wallet offers simple integration for e-commerce businesses to ensure customers' information is protected.
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#5. Payu:
Payu offers e-commerce businesses solutions, like international payments, subscriptions for managing recurring payments, instant bulk transfer support with payouts, and pauU assistance for customer support. It also offers improved cash flow management with same-day settlement.
#6. Shopify:
Along with a payment gateway solution it provides e-commerce businesses with a free card reader for physical payments. It has a simple interface with the regular subscription fee. It offers high security and real-time monitoring. It has a fast checkout process as compared to others.
#7. Razorpay:
Both businesses and their customers benefit from Truecaller based authentication, which does not need an OTP. It can also save card and auto-read OTPs. It lets businesses offer discounts on payments, pay using mobile phone through UPI, and additional features like payment method configuration etc.
#8. Authorize.Net:
Authorize.Net has been around for sometime and has earned a name for itself. Its among the few reliable and secure payment gateways for e-commerce providers. It has features like advanced fraud protection and digital invoicing to help ecommerce businesses.
#9. Amazon Pay:
Amazon Pay has fast checkout and many unique features, which its competitors lack. It has multi-channel checkout and voice commerce as it is on rise with millennials preferring apps and online shopping. While companies provide secure payment gateways, amazon offers multi-authentication and autofill data, which adds to security as it keeps customers at ease and comfort by not requiring them to fill data on unfamiliar sites.
#10. Google Pay:
Google Pay allows customers to make payments using saved payment methods stored in their Google accounts. It offers fast and secure checkout experiences on websites and mobile apps, helping businesses streamline the payment process.
Know how to integrate payment gateways into E-commerce website.
Common E-commerce Payment Challenges
- Addressing e-commerce challenges include integrating latest payment technologies, implementing security measures, and meeting customer requirements.
- Card abandonment is the most pressing challenge for e-commerce platforms. Reasons like slow, complex checkout, security threats, and unreasonable fees drive customers to leave their carts unpurchased.
- Preventing Fraud in online transactions is a major concern, there is a constant need for security measures for legitimate customers who look for a smooth buying experience.
- Cross-border transactions have issues like different currencies, and various regional regulations.
- Payment reconciliation has various problems with different sources of payment from credit, digital wallet and bank transfer. Businesses have risk of errors in these cases and loose time in large transactions.
- High payment processing fees deter customers and also eat into business profits, hence its important to limit these charges without compromising on security.
- Mobile optimization offers customers seamless experience without it, businesses can loose sales and irritate customers as the online shopping from apps through smart phones has sky rocked.
Conclusion:
E-commerce businesses can choose which online payment gateways they want to integrate on their website as per their requirements. Some of these online payment gateways for e-commerce platforms have excellent new features, fast checkout, and US-based payment gateways or global payment processing capabilities. It's important for E-commerce businesses to elevate customer satisfaction and these payment gateways for E-commerce stores help businesses offer smooth payment processing for their customers while strategically enticing them to buy from E-commerce.
Develop E-commerce websites and offer perfect online transaction solutions to your clients with best online payment gateway providers. Ensure full-proof security for your e-commerce customers.
