Crafting A Hassle-free User Experience For A Trade Promotion Tool With Salesforce Lightning

The client has a robust, easy-to-use tool for trade promotion management (TPM) solution that helps Fast moving consumer goods companies (CPGs) adjust their planning strategies such as Trade Planning, Contract Planning and delivering vital set of information to key stakeholders including Business Plan management, Budget/Sales Objective allocation, Trade Promotion Funding, What-if scenarios (TPO), Promotion/Tactic planning and much more.

The existing tool was built on VisualForce and was accessed by several users.