Ecommerce websites is no more a niche market. Women, men, teenagers, kids – there are products being sold online addressing the needs of everyone in every category. But a good eCommerce site is much more than nice product images and a shopping cart. It is a complete user experience – very much similar to an experience in a shop or a store. Before you start building your eCommerce site, here are few things you need to keep in mind.
#1: Product Pages
The product display is the heart of the eCommerce website.
- A very clear product title and a clear image of the product
- 4-5 images of the product with different angels with an option to zoom in the image
- Information about availability of the product
- Price (and discounts, if any) along with available payment methods
- Shipping options
- Returns policy
- Item reviews contributed by other users
#2: Mobile Site
According to comScore, a web and mobile measurement firm, 55% of all time spent with online retail occurs on a mobile device. With such a high number of users accessing online retail sites from mobile devices, you cannot afford to have your site non-compatible with mobile devices.
Make sure your site appropriately adapts to the device screen size and overall usability. Make sure you talk to your website developer about making the site adaptive/ responsive for mobile-friendliness. Your mobile site cannot be just the cramped version of your full desktop site. Ideally, you need to design it separately to offer key functionality and optimal user experience.
#3: Page Load Time
According to KISSMetrics, if an eCommerce site is making $100,000 per day, a 1 sec delay in page loading could potentially cost it $2.5 million in lost sales every year. Optimizing the page loading time
#4: Easy Payment
Give your customers the feel of a shopping store by offering a shopping cart by allowing them to add the items they wish to purchase in the cart and continue shopping. Even if the user leaves the site without completing the purchase and later on returns to the website, store the items in the shopping cart. Make the checkout an easy, step-by-step process. Letting users know how many steps are in the ordering process is a good way to guide them and giving them a clear indication in terms of how far (or near) they are from the process completion. Don’t forget
Display shipping and delivery options very clearly. If you are offering free shipping, then display it prominently, as it leads to higher conversion rates. Provide a support number or chat option if possible so that customers can quickly ask questions to salespersons just before making up their mind.
According to research firm MarketingSherpa, half of
#6: Security Certificates
One of the biggest challenges of eCommerce is building
#7: Up-selling and cross-selling features
Up-selling and cross-selling features are more or less must-have for any eCommerce website. If implemented properly in a well-thought manner, they can add real value to the user experience for the shoppers and also increase your sales transactions. While higher revenue is the ultimate goal, always remember to keep customer-focus at the center of your strategy. Offer intelligent suggestions based on customer interest (rather than based on your inventory) and customers are sure to respond more positively.
For up-selling or cross-selling, keep the objective in mind that
- While cross-selling, choose the logical products which go with the main selected product and those should be
ofa smaller price
- Offer discounts on multiple quantities
- Offer free shipping with some minimum spend
#8: User Management
Online shoppers don’t like to enter their billing and shipping details again and again. Provide an option to your customers to register on your site and enter such information once so that they don’t have to enter it again and again when they return to your site. This gives them the flexibility to quickly checkout items and
#9: Social Media Links
Letting your customers and prospects know that you are also available on social networking sites creates additional avenues for them to interact and engage with you. It is not about just being present on Facebook or
#10: Contact Information
Contact pages facilitate interactions and help prospects in asking questions and getting in touch with you. Especially for an eCommerce website, where you need to build trust in the mind of the online shopper, you need a well-designed contact page with multiple options for connecting with you. Don’t make Contact page as one of the neglected pages. Include all possible ways of getting in touch with you, such as – email, phone, helpline/ support number and even social media links.